get aligned.
innovate.
grow.

We are Just Mad — we help teams navigate uncertainty, transform customer experiences and make decisions that drive growth.

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THE CHALLENGE

Modern businesses and organisations need to constantly respond to market shifts, competitors, and evolving customer needs.

But confidently delivering on your value proposition at scale, while maintaining your growth trajectory can be tricky.

we can help

We partner with visionary startups, enterprise companies and everything in between, leveraging proven frameworks to create experiences and products that drive growth and transformation.

We're particularly fluent in

expertise

We extend the capabilities of your existing product and innovation teams to better understand problems, accelerate growth and create solutions that matter.

LET'S TALK

Innovation and digital transformation programs

Whether you’re facing a major shift or looking to future-proof your organisation, we’ll help you make progress in a structured way.

Growth and product design interventions

Tap into our UX skills and revamp your product experience to improve retention, engagement and overall user satisfaction.

Problem deep-dives and early discovery

Facing a critical problem? We’ll help you uncover market signals and user sentiment before jumping into solutions.

Idea validation and quick de-risking

When you’re looking to improve your product or explore new ideas, we use the Design Sprint method to validate assumptions in one week.

AI opportunity explorations

AI is already changing businesses and products. Kick-start your AI transformation journey with us.

Identifying product metrics and critical KPIs

What gets measured gets done. We help align your team on what drives growth, and clarify what success looks like for your business.

success stories

We helped over 60 companies expand their horizons and build products that matter

We helped Miro shape the future of enterprise software administration, by running a Design Sprint to find a sense of clarity, collaborate on ideas and validate important assumptions before going all-in.

"We can see the results of the workshop in just a few days, and getting these outcomes would have usually taken us months"

Indi singh

Enterprise Product Manager at Miro

We worked closely with 4 different product teams at Personio, innovating the HR space. We tackled topics such as Workflow Automation, Access Rights management, and Employee Movements.

Since 2022, we've organized and facilitated over 40 events for Amplitude's product community, helping them maximize their work using strategic thinking, data-driven insights and experimentation best-practices.

"Working with Ana and Raz has been such a breeze. They brought a lot of expertise to our community, and their workshops felt like instant power-ups"

anne uekermann

Head of Field Marketing at Amplitude

We worked with various teams at UiPath, helping them redesign entire processes, train their teams on the Design Sprint methodology, and revaping their Academy experience from the ground up.